Advertisement

 

1. Definition of  Advertisement (Advertising)

        Advertisement (Advertising) is a text that has the purpose to announce a something that appeals to many people and to be a famous-added products in all the public in the form of a means of communication with the users of the product or service. Ad paid for by those who sent them and are intended to advise or influence those who received the message. 

        Advertisement is always present, even though people may not be aware of it. In today's world, advertising using any media that may be to pass the message. It is through television, print (newspapers, magazines, journals, etc.), radio, broadcast, internet, direct sales, hoardings, mailer, contests, links, posters, clothing, event, color, sound, visuals and even people (endorsements ).

 2. The purpose of Advertisement (Advertising) 

        To invite the listener or reader to buy or use the goods or services offered in the ad. to announce / advertise about a case or a product to the public Communicant sensitize and provide information about a product (can be goods, services, ideas, etc.). Attempting to cause a feeling like yourself communicant on the advertised product by giving preferences will-preferences will. Konumikan convince the truth of these products so that they berusahaan to own or use the product. From the standpoint of the consumer, consumers become aware of information about these products, good prices, specifications, functions, etc. 

3. Type of Advertisement (Advertising) Based on the type of media used, the ad can be classified as follows: 

A. Print Ads Print ads are the types of ads that are published using print media such as newspapers, magazines, tabloids, and others. based on the space used in the media of newspapers, magazines, tabloids, known ads in two forms, namely: Classifieds and Advertising Column 

B. Advertorial Ad advertorial is a type of advertising that is packaged as news. 

C. Display Ads Judging from the shape, display advertising is greater than the advertising columns. In this ad, display images and text larger. 

D. Electronic Advertising Electronic ad is an ad published in the electronic media. Electronic advertising can be classified into: radio ads, television ads, Internet advertising, advertising, public service announcements. 

4. Characteristics of Advertisement (Advertising) 

        Advertisement advertisement has characteristics of language as follows: Choice of words used menonjolakan information necessitated Choice of words used indicate the target Interesting choice of words used, precise, logical, and courteous. Choice of words used have a suggestion for the audience. 

5. Generic Structure Advertisement (Advertising)

 -Purpose (Destination) What was the purpose of the author to write ad copy?  

 -Name Of product (Product Name) This is about the name and brand. 

What products, services or events to sell?  

 -User (Users) Which requires a product? Ares what products and servicesor events to sell?

6. Language

the language used to create ads must :

a. simple

b. clear

c. persuasive

d. short

e. attractive

f. using the slogan